Digibrand Business Journal (DBJ) strictly opposes any forms of plagiarism, data fabrication, and redundant or concurrent publication. Academic integrity is paramount, and all manuscripts submitted to DBJ will be screened thoroughly for plagiarism before entering the peer-review stage.

The specific guidelines regarding plagiarism are as follows:

• Screening Tool: DBJ utilizes Turnitin or similar professional similarity detection software to cross-reference submissions with global academic databases.
• Similarity Threshold: The maximum acceptable similarity index for any submitted manuscript is 20% (excluding references, bibliography, and common mathematical/statistical formulas).
• Action Taken: If a manuscript exceeds the allowed threshold or contains clear evidence of direct copy-pasting without proper citation, the manuscript will be sent back to the authors for comprehensive revision or rejected immediately, depending on the severity of the infraction.