Published: 2026-09-07

Articles

INFLUENCER ENDORSEMENT AND PRODUCT QUALITY IN DRIVING PURCHASE DECISIONS: MEDIATING ROLES OF BRAND IMAGE AND CONSUMER TRUST IN SKINCARE MARKETS

Nabilla Nugrahani, Maalika Suroso Shidiq Alunis (Author) | 1-14 Pages
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Abstract Views: 102 times | Downloaded: 61 times | Published: 2026-11-01

STRATEGIES FOR INTERNALIZING ORGANIZATIONAL COMMITMENT AND WORK MOTIVATION TO ENHANCE EMPLOYEE PERFORMANCE AT PT DAHSHENG

Bagus Manunggal, Kamila Alyanisa, Kalyca Shafhah Suci Alunis (Author) | 15-28 Pages
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Abstract Views: 69 times | Downloaded: 43 times | Published: 2026-11-01

THE IMPACT OF INSTAGRAM MARKETING AND SERVICE QUALITY ON PURCHASE DECISIONS: THE MEDIATING ROLES OF ENGAGEMENT AND BRAND AWARENESS

Sugeng Lubar Prastowo, Damira Diel Ramadhanty, Ria Kurniawati (Author) | 29-43 Pages
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Abstract Views: 75 times | Downloaded: 48 times | Published: 2026-11-01

BUILDING CONSUMER TRUST THROUGH EXPERIENCE AND COMMUNICATION: EVIDENCE FROM INDONESIA’S SMARTPHONE MARKET

Adinda Rizky Khairunnisyah, Yosi Safri Yetmi (Author) | 44-54 Pages
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Abstract Views: 50 times | Downloaded: 50 times | Published: 2026-11-01

BANKRUPTCY RISK ANALYSIS USING THE MODIFIED ALTMAN Z-SCORE MODEL IN RURAL BANKS (BPR) AND ISLAMIC RURAL BANKS (BPRS) IN WEST SUMATRA

Siti Gadijah, Sulastri, Mexano Hans Gery (Author) | 55-64 Pages
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Abstract Views: 9 times | Downloaded: 3 times | Published: 2026-11-01